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The products harness the power of the world's smallest molecule, hydrogen.
March 31, 2017
By: Marie Redding
Senior Editor
Perricone MD has launched a new skin care collection, the H2 Elemental Energy Series — and the brand says it is one of its most exciting innovations to date. The products are the first to “harness the power of the world’s smallest molecule, hydrogen,” the brand states. Dr. Nicholas Perricone says, “In over 30 years of healthy aging research, nothing has excited me more than the discovery of the efficacy and antioxidant power of hydrogen. Hydrogen’s powerful benefits transform the body from the inside out allowing for total skin hydration and revitalization. Creating a technology that allows topical skincare to benefit from hydrogen’s effect is incredibly satisfying.” The H2 Elemental Energy Series includes Hydrating Cloud Cream moisturizer, Hydrating Booster Serum, De-Puffing Eye Gel, Firming Foam Mask and Advanced Renewal Infusion Serum. The collection addresses the needs of dull, tired-looking skin resulting from skin dehydration. While many products specifically target the issue of dry skin lacking in oil, the H2 Elemental Energy Series infuses a healthy dose of hydration to skin lacking in water. Perricone MD’s H2 Energy Complex is able to rapidly penetrate the surface layers of dull, dehydrated skin cells with a boost of hydrating vitality. Skin looks re-energized and radiant, while providing natural antioxidant protection. Chief Marketing and Sales Officer Jessica Hanson comments, “Our breakthrough technology was proven effective with some of the best clinical results that we have ever seen.” Over 98% of consumers saw immediate improvement in hydration after using each product within the series. After one week of use, consumers saw significant improvements in skin texture and the appearance of fine lines. Perricone MD CEO Mary van Praag adds, “Perricone MD has always been at the forefront of skincare innovation and H2 Elemental Energy is no different. We’re excited to continue to raise the bar by providing a powerful line of innovative and effective skincare that helps consumers with their skin concerns.” The collection was developed for all skin types, and is best suited for consumers in their 30s and 40s who are experiencing damage from internal and external factors, which include sun damage, poor diet and sleep that can take a toll on skin’s appearance resulting in dull and fatigued-looking skin.
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